Product Launch: Turning Point 001 Basketball Shoes
[Singapore,1 March 2012] – The Turning Point is designed to reflect the playing style of NBA shooting guard Evan Turner. Li-Ning’s team of designers and product engineers collaborated with Evan to design and develop a shoe that addresses the versatility of Evan’s game. Set in a high top sneaker, the model dons a mostly black upper with touches of patent, mesh, and other synthetics. White is used as a secondary color of the logo on midsole, and red finishes out the design as an accent on the upper and over the outsole. Specifications:- •Midsole Technology - Podular raised herringbone rubber wrapped into midsole •Upper Material - Combination synthetic leather and breathable mesh panels, reflective tongue •Midsole Material - Phylon •Outsole Material - Rubber treads •Insole - 2 density EV w/PU heel •Construction - Strobel Lasted Footbed •Height - High-Top •Weight - 16.6 oz Evan Turner’s signature shoe is “clean, sleek, different, and classy” and is engineered to maximize quickness and agility to exploit your opponents’ weaknesses. Retail Price: S$179.90 Available at Li-Ning flagship store at ION Orchard B2-20 About Li-Ning Sports Singapore Li Ning Company Limited is the leading sports brand enterprise representing China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products mainly include footwear, apparel, equipment and accessories for sport and leisure uses under its own LI-NING brand. LI-NING focuses on creating professional sports products and enriches oneself by the integration of sports into everyday life. LI-NING encourages everybody to express and actualize themselves through sports with brand our slogan “Make The Change”.